The Heritage of Hertel Ski Wax

Over 50 Years of Innovation

Welcome to Hertel Ski Wax—a company built on one simple idea:

Every skier and snowboarder deserves exceptional glide without having to own a box full of temperature-specific waxes.

Since the early 1970s, Hertel has focused on developing practical, high-performance ski and snowboard waxes that simplify preparation while delivering reliable performance across a broad range of snow conditions.

Today, our products continue to be manufactured with the same commitment to innovation, quality, and performance that has defined Hertel for more than five decades.

The Beginning

Hertel Ski Wax was founded by Terry Hertel during a period when most skiers carried multiple waxes to match changing snow temperatures.

Preparing skis often meant selecting one wax for cold mornings, another for afternoon conditions, and another if the weather changed. Terry believed there had to be a better solution.

Years of testing led to the development of a different approach—a wax designed to perform across a wide range of snow temperatures.

That philosophy became the foundation of Hertel.

The original HotWaxer® was the first product that sold over 50,000 units and is still in use today.

The Original All Temperature Philosophy

Instead of asking skiers and snowboarders to constantly switch waxes, Hertel focused on developing products that could perform consistently over changing conditions.

This became known as the All Temperature concept.

Rather than chasing every weather change with another block of wax, the goal was simple:

• Simplify waxing.
• Improve consistency.
• Spend more time skiing and riding.
• Reduce confusion for recreational users while delivering performance serious athletes could appreciate.

That philosophy continues to guide Hertel product development today.

More Than Five Decades of Research

For over 50 years, Hertel has continued researching ski and snowboard base performance.

Throughout that time, the company has refined formulations, manufacturing methods, and application techniques while remaining committed to producing products in the United States.

Every generation of Hertel products has benefited from decades of real-world testing on snow rather than laboratory theory alone.

Thousands of days on mountains have shaped the products available today.

Built for Skiers. Built for Snowboarders.

Hertel products are designed for everyone who loves sliding on snow.

Whether you are:

• A first-day skier
• A weekend snowboarder
• A ski instructor
• A mountain family
• A race enthusiast
• A lifelong snow sports participant

our mission remains the same: Deliver dependable glide with simple application.

Simplicity Matters

Many wax systems require multiple products for different temperatures.

Hertel has long believed there is value in reducing unnecessary complexity.

Instead of maintaining an extensive collection of waxes, many customers appreciate having one dependable solution that performs across a broad range of winter conditions.

That philosophy has earned Hertel loyal customers for generations.

Innovation Never Stops

The snow sports industry has changed dramatically over the past five decades.

• Equipment has evolved.
• Base materials have improved.
• Environmental standards continue to change.
• Snowboarding has become a major sport.

Hertel has continued adapting products while remaining committed to its original mission: Create practical, high-performance waxes that help skiers and snowboarders enjoy more time on snow.

Manufactured with Purpose

Every batch of Hertel wax represents decades of accumulated knowledge.

Our manufacturing philosophy emphasizes:

• Consistency
• Quality ingredients
• Reliable production
• Performance-focused formulations
• Continuous improvement

Quality remains more important than volume.

Direct From Hertel

For many years, specialty retailers introduced customers to Hertel products.

Today, customers increasingly purchase directly from the manufacturer.

Buying directly through Hertel provides:

• Genuine Hertel products
• Current product information
• Direct customer support
• Access to the newest product releases
• Educational resources developed by the company itself

Our Shopify store allows customers to purchase directly from the source.

Looking Toward the Future

The future of Hertel combines over fifty years of experience with modern technology.

Artificial intelligence, improved educational content, and advanced search tools now allow customers to better understand ski preparation than ever before.

Our goal is not simply to sell wax.

Our goal is to educate skiers and snowboarders, preserve the history of the company, and continue developing products that help people enjoy winter sports.

The same curiosity that inspired Terry Hertel decades ago continues to guide the company today.

Our Commitment

Every product carrying the Hertel name reflects our commitment to:

• Innovation
• Simplicity
• Quality
• Performance
• Customer satisfaction
• American manufacturing
• Long-term product development

We are proud of our history. More importantly, we are excited about the future.

Thank you for being part of the Hertel story.