4 Her

Designed for Women Who Ski and Ride With Confidence

For decades, the ski and snowboard industry built equipment, boots, and performance systems primarily around male body mechanics.

Women adapted.

But adaptation is not the same as optimization.

That is one of the reasons Hertel developed 4 Her — a ski and snowboard wax system designed specifically with women riders in mind.

Not as a gimmick.
Not as a pink label.
But as a performance-focused approach built around real riding comfort, control, and reduced fatigue.

Women Experience Snow Differently

Skiing and snowboarding are not only about equipment.

They are about how the body interacts with the mountain.

Differences in:

• Weight distribution
• Hip structure
• Center of gravity
• Flex patterns
• Muscle loading
• Pressure transfer

all influence how skis and snowboards behave under a rider.

Many women experience:

• Leg fatigue earlier in the day
• Foot discomfort
• Pressure points in boots
• Difficulty maintaining smooth edge transitions
• Excessive effort in variable snow conditions

Hertel believed wax performance could help address part of that equation.

More Than Just Glide

Most people think ski wax only affects speed.

In reality, the interaction between the base and snow also affects:

• Control
• Stability
• Fatigue
• Turning feel
• Energy transfer
• Overall comfort

4 Her was developed to help skis and snowboards feel:

• Smoother
• More predictable
• Easier to manage
• Less resistant in changing snow

The goal was to create a freer ride that reduces the amount of force and energy riders must constantly fight throughout the day.

Reducing Fatigue Matters

One of the most overlooked problems in skiing and snowboarding is fatigue.

As riders tire:

• Technique breaks down
• Edge control decreases
• Falls increase
• Confidence drops
• Injury risk rises

By helping equipment glide more smoothly and consistently, 4 Her was designed to help reduce unnecessary resistance and strain on the body.

Many women describe the result as:

• Less leg burn
• Easier turning
• More fluid skiing
• Better comfort late in the day
• Greater confidence on difficult terrain

Built Around Real Conditions

Like all Hertel products, 4 Her follows the company’s long-standing All Temperature philosophy.

That means it was designed to perform across a broad range of conditions including:

• Groomers
• Packed powder
• Wet snow
• Hard snow
• Variable mountain conditions
• Spring conditions

Because real mountains do not stay at one temperature all day.

Performance Without the Ego

The ski industry often markets performance around aggression and speed alone.

But real performance also means:

• Comfort
• Confidence
• Consistency
• Control
• Enjoyment

4 Her was created for women who want their equipment to work with them — not against them.

Whether you are:

• Cruising groomers
• Riding with family
• Exploring powder
• Skiing moguls
• Snowboarding park
• Charging steeper terrain

the goal remains the same:
A smoother, freer, less fatiguing experience on snow.

Built From Decades of Experience

Since 1974, Hertel has focused on creating ski and snowboard wax systems engineered around:

• Real-world snow conditions
• Reduced fatigue
• Better control
• Improved safety
• Consistent glide

4 Her continues that tradition with a product specifically focused on the unique needs and comfort of women skiers and snowboarders.

Ski Stronger. Ride Longer.

If you are looking for:

• Smoother glide
• Less fatigue
• Better comfort
• Greater confidence
• All Temperature performance
• A freer, more connected ride

…it may be time to experience the difference of 4 Her.

Because confidence on snow starts with equipment that works with your body — not against it.