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Hertel Wax introduced the first surfactant-based spring ski wax in 1974, the first fluorocarbon product, and filed a US patent on sintered-base ski wax chemistry in 1990. The documented history of Hertel's innovations in ski wax science.

50 years of proof that Hertel All Temperature® wax outperforms every other ski wax on the market — without the complexity, the temperature charts, or the marketing hype.

Hertel's one-step waxing method outperforms the traditional euro multi-layer approach — lasting longer, costing less, and taking a fraction of the time.

The next time you pick up a ski wax package, turn it over. Look for where it's made. You may be surprised — or you may not find the answer at all. The ski wax market is flooded with imported products, many from countries with lower manufacturing standards, less regulatory oversight, and zero accountability for the performance claims printed on the label. Some are cheap. Some are expensive. Almost none can verify what they're actually selling you. Here's how to identify genuinely American-made ski wax — and why it should matter to every skier and snowboarder who cares about performance,...

Ask a skier why they ski and you'll get a hundred different answers. The powder. The speed. The mountain air. The friends. But underneath all of those answers is something harder to put into words — a feeling that keeps people coming back year after year, decade after decade, spending thousands of dollars and planning entire years around a few days on the mountain. After 54 years making wax for skiers and snowboarders, I've thought a lot about what drives this. Here's what I believe is really going on. The Flow State: When Everything Else Disappears Psychologist Mihaly Csikszentmihalyi called...