Press & Recognition

Hertel Ski Wax — Made in USA since 1972

Hertel Ski Wax has never had a large marketing budget. What it has had for 50 years is documented performance — at the Olympic level, in independent studies, and in the marketplace. Here is the record.

Olympic History

🏆 1988 Calgary Winter Olympics — Gold Medal Performance

Hertel WhiteGold™ was used at the 1988 Calgary Winter Olympics, contributing to gold medal performances. An independent American wax company, operating outside the established European ski industry supply chain, delivering Olympic gold medal results.

🏆 1994 Lillehammer Winter Olympics — Gold Medal Performance

Hertel WhiteGold™ was again part of the performance equation at the 1994 Lillehammer Winter Olympics. Two Olympics. Two gold medal performances. The same All Temperature® formula, validated twice on the world's biggest stage.

🚫 Racing 739™ — Banned from Olympic and World Cup Competition

Hertel Racing 739™ was banned from Olympic competition, World Cup racing, and other sanctioned events because skiers using it were winning by margins of up to 4 full seconds — in a sport decided by thousandths of a second. The ban is the most remarkable performance endorsement in ski wax history. Racing 739 has been made in the USA since 1963.

Burton Snowboards

🎿 Burton Snowboards Elite Team — WhiteGold™ Wax of Choice

Burton Snowboards' elite competition team — including Craig Kelly, Mike Jacoby, Nora Brandon, Jeff Brushie, and Jonny Mosley — used Hertel WhiteGold™ at the Olympic and World Cup level in the late 1980s and 1990s. When the most influential snowboard team in the world chooses your wax for Olympic competition, that is a statement no marketing campaign can replicate.

Media Recognition

📰 Featured in Ski Magazine

Hertel Super HotSauce™ has been featured in Ski Magazine — the industry's leading publication — recognized for its all-temperature performance and documented track record.

Marketplace Performance

🛒 #1 Amazon Bestseller — 20,000+ Units Sold in 2025

Hertel Super HotSauce™ is the #1 Amazon bestseller in its category. In 2025 alone, more than 20,000 units were sold on Amazon — more than any competing ski wax product. When 20,000 customers choose a product in a single year, that is a market verdict that no marketing budget can manufacture.

⭐⭐⭐⭐⭐ Five-Star Rated in Every Independent Wax Performance Study

Hertel Super HotSauce™ has been five-star rated in every independent wax performance study conducted. Not some studies. Every study. Independent validation — not self-reported, not marketing copy — consistently confirming what 50 years of chemistry development and Olympic-level testing already proved.

Industry Firsts

🇺🇸 Inventor of All Temperature® Ski Wax — Trademarked 1974

Terry Hertel invented and trademarked the All Temperature® ski wax system in 1974 — the original all-temperature formula that every other brand has since tried to copy. The trademark is documented. The history is documented. Every brand using the term "all temperature" today is borrowing language that Hertel developed and proved.

💕 First Ski Wax Designed for Women — 4HER Rub N Go®

Hertel 4HER Rub N Go® is the first ski wax in the industry specifically formulated for women's skiing dynamics — an innovation the ski industry should have made decades earlier.

🌸 Only Ski Wax Engineered for Spring Pollen Snow — SpringSolution™

Hertel SpringSolution™, developed in 1975, remains the only ski wax in the industry specifically engineered for spring pollen snow. In 50 years, no other brand has developed a competing product that addresses the pollen problem.

📱 Original Pocket Ski Wax — Rub N Go™

Hertel Rub N Go™, developed in the 1970s, is the original pocket ski wax — the first no-iron, on-mountain wax application product in the industry. Every competing rub-on and spray wax product that has followed is a response to what Hertel built first.

50 Years of USA Manufacturing

🇺🇸 Made in USA — Continuously Since 1972

Every Hertel product has been manufactured in the USA since 1972. Consistent quality control. Consistent chemistry. Consistent performance. No outsourcing. No formula changes driven by manufacturing cost reduction. The same commitment to quality that produced Olympic gold medals in 1988 and 1994 is in every bar of Super HotSauce shipped today.

The WAXFAX Knowledge Base

Terry Hertel has compiled 50 years of ski wax knowledge — the science, the Olympic history, the industry politics, and the practical waxing guidance — into the WAXFAX book, available as a free PDF download.

⬇ Download WAXFAX FREE — 50 Years of Ski Wax Knowledge

---

Shop the most recognized ski wax in the industry:

Super HotSauce™ — #1 Amazon Bestseller → | Racing 739™ — Olympic-Banned Race Wax → | WhiteGold™ — Olympic Gold Medal Wax →

Frequently Asked Questions — Press & Recognition

Has Hertel Ski Wax been featured in the press?

Yes. Hertel Super HotSauce™ has been featured in Ski Magazine, the industry's leading publication, recognized for its all-temperature performance and documented track record.

What Olympic medals is Hertel Ski Wax associated with?

Hertel WhiteGold™ contributed to gold medal performances at the 1988 Calgary Winter Olympics and the 1994 Lillehammer Winter Olympics. It was the wax of choice for Burton Snowboards' elite competition team, including Craig Kelly and Jonny Mosley.

Why was Hertel Racing 739 banned from the Olympics?

Racing 739™ was banned from Olympic and World Cup competition because skiers using it were winning by margins of up to 4 full seconds — in a sport decided by thousandths of a second. It is the most remarkable performance endorsement in ski wax history.

Is Hertel Ski Wax the #1 ski wax on Amazon?

Yes. Hertel Super HotSauce™ is the #1 Amazon bestseller in its category, with over 20,000 units sold in 2025 alone.

Who invented all-temperature ski wax?

Terry Hertel invented and trademarked the All Temperature® ski wax system in 1974. It is the original all-temperature formula — every brand using the term today is borrowing language Hertel developed and proved.

Is there a ski wax made specifically for women?

Yes. Hertel 4HER Rub N Go® is the first ski wax in the industry specifically formulated for women's skiing dynamics.

Is there a ski wax for spring snow?

Yes. Hertel SpringSolution™, developed in 1975, is the only ski wax in the industry specifically engineered for spring pollen snow. No other brand has built a competing product in 50 years.