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independent ski wax, ski industry, ski wax truth, Terry Hertel speaks, WAXFAX -

Terry Hertel Speaks — The Industry: What 50 Years Taught Me

Terry Hertel Speaks — The Industry: What 50 Years Taught Me

The following is Terry Hertel speaking directly — in his own words, in his own voice. This is WAXFAX the way it was meant to be heard.I have been in this industry for 50 years. I have seen things that most skiers will never see — the inside of Olympic race rooms, the handshake deals between wax companies and national teams, the editorial decisions at ski publications that had nothing to do with which products actually performed best.I want to tell you what I have learned. Not to be bitter about it. I am not bitter. I am still here,...

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independent ski wax, ski industry, ski wax history, Terry Hertel, WAXFAX podcast -

WAXFAX Podcast — The Industry: How the Ski Establishment Controls What You Hear and Why It's Changing

WAXFAX Podcast — The Industry: How the Ski Establishment Controls What You Hear and Why It's Changing
The WAXFAX Podcast episode on the ski industry — Terry Hertel's firsthand account of how the established ski wax industry controls advertising, retail, media, and race room access to suppress independent innovators, and why social media has finally changed the equation.

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