4HER Rub N Go® — The First Ski Wax Designed Specifically for Women Skiers
4HER Rub N Go® — the first ski wax specifically formulated for women's skiing dynamics. All-temperature, pocket-sized, no iron needed. Made in USA.
The ski industry has always made wax for skiers. For most of its history, that meant making wax for male skiers — and assuming women would use the same product.
Hertel Ski Wax disagreed.
4HER Rub N Go is the first ski wax specifically formulated for women's skiing dynamics — a product built around how women actually ski, not how the industry assumed they did.
Why Women Ski Differently
Women skiers have different body mechanics, weight distribution, and edge pressure than male skiers. These differences affect how skis interact with snow — the angle of edge engagement, the pressure distribution across the base, the way glide translates into control and confidence.
Women skiers also consistently prioritize different performance characteristics than male skiers. Research and real-world feedback consistently show that women value:
- Smooth, predictable glide over raw speed
- Consistent edge feel and control
- Reduced fatigue throughout the ski day
- Confidence-building performance, especially in variable conditions
Standard wax formulas were not engineered with these priorities in mind. 4HER was.
What 4HER Delivers
4HER Rub N Go uses Hertel's All Temperature® formula, adapted for women's skiing dynamics. It delivers:
- Smooth, consistent glide from first run to last
- Predictable edge feel that builds confidence on the mountain
- All-temperature performance — no need to switch products as conditions change
- Pocket-sized convenience — apply on the mountain in under 2 minutes, no iron needed
- 8+ applications per stick
- Made in USA by Hertel Ski Wax
It is also the #1 choice among women skiers and snowboarders in the Hertel lineup — not because of marketing, but because of how it performs.
Yes, Men Can Use It Too
4HER was designed for women. But great wax is great wax. The smooth, controlled glide that 4HER delivers works for any skier who prioritizes consistency and control over raw speed. Many male skiers — particularly recreational skiers and those returning from injury — find 4HER's performance characteristics exactly what they are looking for.
A Note From Terry Hertel
I built 4HER because I watched women skiers being handed the same products as everyone else and told it was good enough. It was not good enough.
Women deserve wax that was built for them. 4HER is that wax.
— Terry Hertel, Founder, Hertel Ski Wax
Wax built for the way you ski. Shop 4HER Rub N Go® — The First Ski Wax for Women →