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WAXFAX Podcast — The Industry: How the Ski Establishment Controls What You Hear and Why It's Changing
The WAXFAX Podcast episode on the ski industry — Terry Hertel's firsthand account of how the established ski wax industry controls advertising, retail, media, and race room access to suppress independent innovators, and why social media has finally changed the equation.
WAXFAX Podcast — Introduction: 50 Years of Ski Wax, Science, and Stories the Industry Doesn't Want You to Hear
Welcome to the WAXFAX Podcast. Terry Hertel introduces the series — who he is, why he built Hertel Ski Wax, what WAXFAX is about, and why the stories he is about to tell matter to every skier and snowboarder on the mountain.
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