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Why People Ski and Snowboard: The Real Reasons We Keep Coming Back

Why People Ski and Snowboard: The Real Reasons We Keep Coming Back

Ask a skier why they ski and you'll get a hundred different answers. The powder. The speed. The mountain air. The friends. But underneath all of those answers is something harder to put into words — a feeling that keeps people coming back year after year, decade after decade, spending thousands of dollars and planning entire years around a few days on the mountain. After 54 years making wax for skiers and snowboarders, I've thought a lot about what drives this. Here's what I believe is really going on. The Flow State: When Everything Else Disappears Psychologist Mihaly Csikszentmihalyi called...

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