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The Wax Industry's Dirty Secret: Why Every Brand Is Still Selling the Same WWII Formula

The Wax Industry's Dirty Secret: Why Every Brand Is Still Selling the Same WWII Formula
Every major ski wax brand traces back to the same WWII military formula. For 80 years, they've repackaged it in crayon colors and called it innovation. Terry Hertel changed that in 1973.

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